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A JV giveaway event is a website operated by Internet marketers who get together to use their email lists to help grow the lists of all the marketeers involved. By being involved in such an event every participant has the possibility to grow their own email list by taking advantage of the joined power of all the other list builders who are taking part.

The way it works is each marketeer of the JV giveaway contributes one or more gifts together with their squeeze pages they will be using to collect new registrations. They then agree to send letters their list on launch day promoting the event and all the gifts being given for free by other participants.

The single most important element that will make a JV giveaway event a success for you, would certainly be - your contributions. A successful JV giveaway event (for you) would be a giveaway event where you grow your email list. For that to transpire you want people to sign up for your contributions. Therefore you need your gifts to be engaging for the people that join the giveaway event as members.

What are the attributes your offers need to have?

1) Uniqueness - Your gifts should be unique so they will stand out in the sea of gifts. How to make them unique? Look at the other items on this list.

2) Contemporary - Your offer should not be a worn out eBook from 2002.

3) Substance - Your contribution should provide worthwhile, useful information.

4) High quality graphics - People "shop" with their eyes. Create your graphics appetizing, delightful to look at and inviting.

5) Good copy - Create a "smart" sales copy that will grab them by their mouse clicking finger. You essentially need to sell your offers twice:

A. At the gift list - You need an alluring headline (some events limit it to 25 characters) and a concise, engaging copy (some events limit that to 500 or even 300 characters).

B. At the gift's squeeze page - this is similar to sales letter only instead of a "buy now" button you will have an opt-in form.

6) Bonuses - You must (yes, "must" - people have come to expect this) have bonuses on the download page. Please, add a few real bonuses and not just the usual affiliate promotions.

7) Follow up - Follow up on your subscribers. Make it unique and offer more bonuses.

Conclusion

You need good marketing skills for your contributions to generate the type of results you strive for. Invest in your contributions and your email list will grow.

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