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This is of no wonderment to anyone - the World Wide Web ( WWW ) is an virtually all-American experience. To some nations and cultures all over the world, the fact that they can't use a native script in a URL, to write in non-Latin characters, honestly gets them resentful sometimes. One such country would be the huge previous superpower, Russia. Russian is written in their native script of Cyrillic. For a culture with such a long and proud history, to have to set every single online representation in a foreign script, is understandably humiliating. For angry audiences like these, the Internet mechanism has just recently gained the ability to recognize and allow foreign scripts in URLs; and Russia, is advance the charge in setting off the shift the marketplace over, towards local language scripts to use in basic Domain name address for every local domain name.

So does the common Russian on the street revel at the prospect that the Russian Internet encounter might be more user-friendly now that local web domains are in Russian script? Well, it depends on where you look. Russia's most famed search engine Yandex reckons that no more than one in ten Russians would desired the flexibility to type in their web domain addresses in Cyrillic. That seems like a unsatisfying level of support. But if you would consider about what it must have been like to be Red Russian for years, to live under a former KGB chief even today, you would understand. This is a monarchy that was forced by a communist one-party government to shun the world, and focus inward, for something like 50 years. There was nothing about the rest of the world on TV, and in the news stations, that was not run through the communist propaganda machine. The media is not entirely free there even now But the Internet is, and the people of Russia consider this freedom a precious gift. Anything that the Russian government plans to do with the news media fills people with extreme suspicion. They believe without reservation that the government is merely proposing this native language web domain business, to begin some kind of fashion by which to waylay the Internet too.

Russia has a population of nearly 150 mill and only about a 1/5 of them get to make use of the Internet. The other 80% exist outside the cities, and have very little exposure to English or have a conscious need for anything not Russian. There are more than 2 million web domains registered with the Russian .ru suffix, and they would be interested in this for no reason other than to avoid the humiliation of typing in their proud .ru suffix in a foreign English. The more the Internet is accessible to them in their own language, the more it would help them use it too. Businesses oppose this plan, that they believe will come in the middle of next year; they fear that native language web domain names are going to make the Internet go much slower make websites more difficult to set up and run, and more confusing to protect from threats. There was even some disagreement that having Cyrillic script for a Web domain name could make it more demanding to confront international Russian crime, like the one that bilked Citibank in New York as of late

The world is watching Russia's experience in deploying native script in Web name; India, China and other immense nations with their own custom scripts, have had a for an extended time and breathless wait for this day, that they could place their own language front and center, and not look westward for a language script handout. That day is here.

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