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Which internet marketing professionals should you turn to? These people, who have been tagged as 'gurus' by some, hold more knowledge in the Internet marketing world than other folks. But, it appears like there's a new 'guru' on the block every day. So who should you have faith in? Here's a check list on how to evaluate web-based marketing professionals.

1. Have they actually made wealth doing the stuff they are advising you to do? Ironically, many internet marketing 'professionals' are nearly all expert at endorsing themselves. They'll advise you, for example, to stay out of the 'internet marketing' niche because the 'experts' have it cornered. Instead, they'll say to go into less aggressive niches. But, if you push them, they will have to admit that they've by no means been in any other niche themselves.

2. Are they transparent? The 'gurus' that I like best are the ones who will demonstrate you what niches are essentially making them money. They're not afraid they'll lose their precious 'position' to someone less qualified than they are. This clearness allows you to evaluate them prudently.

3. Do they give you a step by step map? The internet marketing experts who are best at teaching newbie and web-based marketers are those who can present detailed, step by step tactics for accomplishment.

4. Do you have confidence in that they have done what they say? It's really easy to say they made 'a million dollars' from a system when you are on the web. You don't even have to keep a straight face. You can also manipulate paypal and clickbank screenshots to 'show' that you have made a lot more wealth than you really have. So when finding a guru to follow, you should have a gut feeling that they have done what they've said they've done.

5. Is their strategy something you feel you can do? There are many kinds of internet marketing experts. Some advise setting up a group of blogs and doing a ton of writing. Others use ppc marketing in their techniques. Some encourage you to go off the net and get in touch with business owners to construct internet sites for them. All of these approaches can work. The trick is to find a guru who can educate you the methods you are most relaxed with yourself.

6. Do they say you can do it with 'no work.' Let's face it, there's very little in life that you can get with no work. Every once in a while, someone hits a jackpot - whether it is in Las Vegas or online. But, for the most part, making money of any kind requires work. If you see a guru promising a 'no work' scheme, run away quick.

7. Is it ethical? There are a quantity of ways you can make cash on the web that some can live with and others find downright wrong. Make sure you are able to live with yourself in the morning before you start any internet marketing scheme.

There are many people claiming to be internet marketing experts. Pick prudently before selecting a 'guru' to follow.


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